One carton, two buying decisions
A gift buyer and someone restocking their favorite bar can land on exactly the same page. At $39 a carton, a return visit matters. Gigantic needed to know what decision the shopper was coming back to make.
Gigantic
What happens after someone finds their favorite flavor?
Services
Customer intelligence · Repeat purchase
LinksOriginal story ↗
Overview
The Variety Pack introduced shoppers to four flavors. The next sale depended on understanding which one they came back for.
Reported outcomes
- Influenced revenue
- $29K+
- Customer revenue lift
- 24%
- Engaged shoppers identified
- 2.4K
- Repeat buyer conversion
- 21%
Follow the flavor
The customer intelligence capability now part of INGENIUS made repeat browsing visible to Gigantic. If a Variety Pack shopper kept coming back to one flavor, the team had a specific product to reference when following up. That was the practical value of connecting the visits: the next conversation could start where the shopper had left off.