Strategy
Decide what the creator will make and how the team will measure a first order.
Creative brief1 vertical reel
Show the pour, garnish, and first sip.
Where Creators
Power Commerce.
INGENIUS runs your entire creator program end to end. You see everything, your team sets the direction, and we activate it at scale.
Start a program
Track what each creator has published and what’s still in review.
Find creators who share your audience’s interests.
See which posts people save and share.
Connect a featured product to the content that showcases it.
Turn audience insights into a brief creators can use.
Follow the conversations forming around your brand.
The next brief is due, but what worked last time is scattered across three reports.
Culture. Creators. Commerce.
Tying creators to commercial lift is a full-stack problem.
Traditional agencies are slow and bloated.
Platforms make you do the work.
Strategy, gifting, UGC, ambassadors, affiliate, paid social, reporting, and delivery usually sit with different vendors. What one team learns rarely reaches the next.
INGENIUS is a full-service team powered by software. Our senior operators set the strategy, and our software handles briefing, matching, distribution, and payouts.
One operating system.
Every stage of growth.
You set the direction. A senior INGENIUS operator runs the program, from the first brief through reporting and payouts.
Creators
Review the creator’s work against the brief before adding them to the shortlist.
Creative fitSocial hosting
Check audience overlap before shortlisting.
Content
Review the first cut while the creator still has time to make the edit.
First-cut reviewVersion 01
Hold the can in frame until the glass is full.
Community
Follow the questions people ask about serving, hosting, and where to buy.
Listening planPurchase interest
Which questions reveal intent to try the spritz?
Commerce
Connect the creator’s product link to the store visit and first purchase.
Results that speak
for themselves
Brands using INGENIUS have driven $150M+ in GMV and tied their creator investment to a direct return on influence.
WingstopFeatured brandTrusted by iconic brands and the challengers becoming them
REEBOK
4,000+ creators activated.
Where Creators
Power Commerce.
Tell us who you want to reach and what growth looks like for your brand.
Start a programFAQs
How does INGENIUS work?
One onboarding call. Tell us about your product, your audience, and your goals. We handle everything after that. Briefing. Creator sourcing. Campaign management. Quality control. Distribution. Payouts.
How does pricing work?
You buy audience access. At your contracted rate, a fixed monthly allotment guarantees a set number of views each month, keeping your brand in front of your target customer. The rate includes creators, production, usage rights, and payouts.
Who are your creators?
We call them culture builders. They’re micro-creators who match the profile of your ideal customer and make content in their own voice. If you want to work with macro-creators or celebrities, ask us about CreatorSelect. Those programs are custom and come at a higher rate.
What does INGENIUS handle, and what does our team own?
Your team sets the direction. You tell us what matters to the brand and where you want approval. A senior INGENIUS operator runs the program, keeps you close to the work, and brings decisions back to you.
Can we bring creators or agency partners we already work with?
Yes. Bring those relationships into the onboarding call. We’ll agree on who owns each part of the program and where you need additional creators or support.
How do you measure the return on our creator investment?
We agree on what success looks like before the first brief. If sales are the goal, we use the sales data available to your brand and distinguish purchases we can trace to creator activity from broader changes in revenue.
What should we bring to the first call?
Bring the product you want to grow, who you want to reach, and one outcome that would make the program worth doing. If you have a launch date, a budget range, or a past campaign we can learn from, bring that too.